Artist Ava Guarino, an illustration major, will receive $500 in Tiger Bucks
Carlos Ortiz/RIT
Ava Guarino, an illustration major from Limerick, Pa., holds her winning poster design for this year’s Imagine RIT: Creativity and Innovation Festival, to be held on April 26.
This year’s poster for the annual Imagine RIT: Creativity and Innovation Festival is a literal example of what RIT takes pride in—being the intersection of technology, the arts, and design.
Third-year illustration major Ava Guarino, from Limerick, Pa., started working on her submission for the poster contest not long after last year’s festival ended.
About Imagine RIT
The festival is RIT’s largest annual event. Tens of thousands of people from the community are welcomed to campus that day to enjoy more than 400 exhibits of technology, art, design, robotics, performing arts, engineering, research, clubs, and more. The event is campuswide and is free and open to the public, with free parking on campus and at Monroe Community College, with free shuttle buses to and from RIT.
“I partake in Imagine every year on the Electric Vehicle Team, and I saw the ad about the poster contest, and said, ‘I can definitely do this.’ It was a great challenge for me to show how we can represent creativity and technology together,” she said.
Guarino won $500 in Tiger Bucks for her winning design, one of nearly 40 entered in the contest this year. Some 7,800 votes were cast, and Guarino’s poster was one of the top vote-getters to make the finals. RIT President David Munson selected the winner.
Visitors can receive a free copy of the poster during the festival on April 26, while supplies last.
Guarino never entered the poster contest before. Her work on it began with a concept. “I wanted to focus on technology and our campus. I was inspired by all the engineers on campus and realized engineering has never been predominantly highlighted on our winning posters.”
She created a printed circuit board with components representing various buildings arranged in proper position on campus. Ribbon cables attached to the circuit board spell out RIT.
“I’m not an electrical engineer by any means, but I did get help from my engineering boyfriend, Daniel Zeznick (a fifth-year electrical engineering major from Pittsford, N.Y.), because I didn’t know any of the things on a circuit board. He definitely helped me compile all the research.”
She started sketching the poster in a notebook and fully illustrated it in Adobe Illustrator. She estimates she spent about 100 hours from start to finish working on it.
“The biggest challenge making the RIT word itself was making the ribbon cables readable,” she said. She tweaked it a few times after conducting her own market research, asking people what they saw first when they looked at the design. “I also wanted the letters to be orange because I was trying to be true to the RIT colors as well.”
Guarino will once again be at the festival this year with the Electric Vehicle Team. She’s the team’s design lead this year.
“There’s always so many things going on at RIT,” she said. “Imagine RIT puts everything out to show what everybody has been working on. It’s a beautiful culmination of everything we’ve worked on while showing visitors what goes on here. It’s very rewarding.”
Guarino carries a 3.94 GPA and has been on the dean’s list every semester. She works as a classroom assistant for 2D design, helping first-year students with foundation courses. She also works as an assistant in the Office of Career Services. In her spare time, she enjoys cooking, reading, and working out. “I’m very active. I love doing things.”
When considering colleges, Guarino applied to art schools and large universities. “I didn’t want to go to just an art school. RIT was the perfect blend of creativity and technology. The arts aren’t forgotten about and taken along with technology. Both are valued. It’s interesting how technology and the arts merge on campus.”
An hour after she was told she won this year’s poster contest, she received an offer for a 10-week summer internship at Fisher-Price. “It was a great day,” she said.