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Student designs hit the factory floor at Autodesk University

What started as a concept for the School of Design’s annual T-Minus challenge has made a splash at Autodesk University 2025. The Autodesk MultiMeasure, created by RIT industrial design students in collaboration with Autodesk, was the Factory Experience product chosen for the global software and technology company’s annual conference.

Autodesk University invited professionals from across the globe to come together to share ideas, advance industry practices, and explore opportunities for the future. Attendees span a wide breadth of industries, including architecture, engineering, construction and operations, product design, manufacturing, and media and entertainment. This year, the conference welcomed 11,000 attendees.

The Factory Experience is where attendees gained hands-on experience with the concept-to-production process using Autodesk Fusion, the company’s artificial intelligence-powered industry cloud for manufacturing.

RIT’s partnership with Autodesk goes back more than 12 years, according to Alex Lobos, director of the School of Design. Lobos said the partnership enhances student learning opportunities and gives faculty insight into what skills will help students flourish in successful careers after graduation.

“Watching our students work together with Autodesk to develop this product from an early concept all the way to manufacturing is a unique experience. This type of collaboration with industry partners hardly ever happens to that level of detail and execution,” he said.

Lobos added that the partnership “goes beyond free software and trainings.” Autodesk representatives come to campus often, offer students opportunities to work on sponsored projects, and support design courses. The Autodesk MultiMeasure tool was developed through one of those course collaborations.

“It’s been an honor to host RIT students and showcase their design work at our largest customer event of the year,” said Mary Hope McQuiston, Autodesk’s vice president of education. “Autodesk University is our opportunity to demonstrate to more than 10,000 customers what our technology can achieve, but it’s also a moment for us to spotlight what’s possible when industry and academia come together to equip students with the skills, experiences, and confidence to excel in the workforce. We’re proud to have partnered with RIT students and educators on this Factory experience that celebrates the promise of tomorrow’s design and make innovators.”

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Attendees of Autodesk University assemble the Autodesk MultiMeasure tool.

Kelly Sorensen

Attendees of Autodesk University assembled the Autodesk MultiMeasure, designed by RIT industrial design students, as part of the conference’s Factory Experience. The experience is a highlight of the annual conference.

The Autodesk MultiMeasure is a compact, hand-held device that combines a rotating arm with integrated distance and color sensors, a rotary encoder, and an LCD display for real-time measurement and feedback. The design highlights precision, versatility, and ease of use for applications such as measurement, color matching, and angle detection that design professionals may need while out on the field.

Following the T-Minus challenge in January 2023, a few top designs were selected to be prototyped in Assistant Professor Juan Noguera’s experimental studio course. Students in the course were split into teams, and each team was tasked with prototyping the designs.

The MultiMeasure tool was refined over the course of two semesters, with many student hands influencing the design along the way. Once the final design was perfected, the Autodesk team finalized and manufactured the product.

“The students were really driven by the idea that their designs could be manufactured, and I think it showed in the quality of their work,” said Noguera. “Seeing everyone come together for this opportunity and event that was promised to them years ago is very exciting.”

Agneya Kulkarni, a fourth-year industrial design student from Mumbai, India, took the experimental studio in the fall of 2024. After completing an internship with Autodesk prior to taking the course, the opportunity to continue working with a real industry partner, and to learn from Noguera’s mentorship, inspired him to enroll.

“During the class, Juan went through a lot of his own experiences working with clients, including how he tackled problems and when and how to present certain information,” said Kulkarni. “All of this information was super valuable. We couldn’t have had a better teacher for this because of the abundance of experience and knowledge he shared with us.”

Ethan Solodukhin, a fourth-year industrial design major from Westchester, N.Y., has sought out experiential learning opportunities outside of his required coursework since his first year at RIT. This experimental studio was the perfect opportunity to combine in-class learning with real-world project parameters.

In addition to his participation in the course, Solodukhin is an Autodesk student ambassador. This position paved the way for one of his original designs, the Revo chair, to be showcased by Autodesk at different industry events, dramatically increasing his visibility as a designer.

“Autodesk opened so many doors that allowed me to add work to my resume and portfolio,” said Solodukhin. “The opportunity to have my work linked to a multi-billion-dollar corporation shines in the eyes of potential employers and other people in the design industry. It’s great exposure.”

Todd Jokl, dean of the College of Art and Design, echoed the praise for the experience and exposure students gain through working with a company like Autodesk.

“This collaboration with Autodesk is a great example of technology, the arts, and design converging with successful outcomes,” said Jokl. “Our faculty members and leaders in the School of Design prioritize these experiential learning opportunities, and the willingness to partner with our students speaks to the respect the industry has for our faculty.”

The Autodesk MultiMeasure was officially launched during Autodesk University 2025, hosted Sept. 16-18 in Nashville, Tenn. For more information about the tool, go to the Autodesk website. Go to the School of Design website for more information about RIT’s design programs.

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