Saunders associate professor to study cybersecurity in Finland’s energy sector
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Fulbright Faculty awardee Saunders Associate Professor Quang (Neo) Bui will study energy firms in Finland to gain insights into cybersecurity resilience in the United States.
Quang “Neo” Bui, an associate professor in the Department of MIS, Marketing, and Analytics in Saunders College of Business, has been awarded a Fulbright-University of Vaasa Scholar Award. The prestigious award is administered through the U.S. Department of State and jointly funded by the Fulbright Finland Foundation and the University of Vaasa.
Bui will head to Vassa, Finland, a city often referred to as the “Nordic Energy Capital” to study cybersecurity best practices.
A drastic increase in cybersecurity attacks in the United States over the last few years inspired Bui’s research that will examine how energy firms in Finland build cybersecurity resilience as part of its broader security plans. After interviewing and researching the best practices by Fortune 500 companies in the United States, he plans to interview and survey energy companies in Finland to understand how leadership, culture, and policy contributes to effective cyber defenses.
“My initial analysis is that awareness and attention to digital transformations and cybersecurity tends to be lacking at the highest levels here,” said Bui. “The $10 million question is, ‘how to change it?’ I hope to find those solutions in Finland.”
“My parents were role models who not only inspired me to pursue knowledge, but they also taught me to serve my community,” Bui said. “All of those experiences gave me early exposure on what it means to teach and guide young learners on their growth process. It really inspired me to decide to become a professor.”
Coming to the United States in 2003, he eventually found his way to RIT. He has found inspiration and guidance from fellow professors Sean Hansen, Vic Perotti, and Emi Moriuchi. Moriuchi, whose office is next to Bui’s, is a Fulbright alumna whose experience provided the spark for Bui to pursue the award.
His patient, methodical teaching style has helped students achieve in his rigorous classes. Annie Hong, a recent MIS graduate from Oradell, N.J., said his mentorship helped her find her footing in the MIS program. Now a business analyst at JPMorgan Chase, she noted that Bui’s teaching gave her practical tools at a crucial point in her life.
“He helped me find my vocational identity,” Hong said. “Through his classes, I realized that data can be fun; you can use your own tools and techniques to dissect that data and turn it into a story. It grounded me and completely changed the way I saw my career.”
Now a U.S. citizen, Bui said the opportunity to represent the country as a cultural ambassador through the Fulbright program is deeply humbling.
“To be able to receive this award is a huge honor,” said Bui. “This is something that I take seriously to fulfill my responsibility, to represent this great country and the cultures and values we have.”
Bui will travel to Finland with his wife and young son this August. His wife, who offered invaluable support and feedback throughout the application process, is especially excited about the region’s nature-focused lifestyle—and particularly the famed “sauna culture” in Finland. Their son is eagerly looking forward to visiting the Santa Claus Village. Bui plans to write frequent updates on his experiences on his LinkedIn’s blog articles.